About Us

The people behind our business

About Us

We believe that laying the right foundations as leaders, teams and businesses are emerging is the most critical step for accelerating towards future success. Our team are wholeheartedly committed to supporting individuals and organisations during this period as we have seen how this allows for the realisation of boundless opportunities - the next big disruptive technology, an impossible solution made possible, inequalities reduced and change in the world.

What Do We Value?

To ignite the fire to help emerging leaders and emerging businesses fly

  • We are committed to helping individuals, teams and organisations play big – being bold, brave and real

  • We care about leading with purpose

  • We believe in creating impact and inciting compelling action leading to legacy

  • We are innately curious, open-minded and love to explore what’s possible

  • We are authentic, challenging and passionate

  • We are with people, for people

Why Us?
  • We have strong experience working with businesses experiencing hyper-growth and a track-record of building and leading diverse teams, setting strategic vision and delivering business outcomes with operational excellence
  • Our team are passionate about helping individuals, teams and organisations play big and leading with purpose. We will take the time to structure our services to meet your business objectives with a fierce focus on your transformation goals
  • We have a broad network of coaches, facilitators and leadership practitioners around the world that we partner with to deliver large-scale projects. We have a stringent process of assessing our global partners and partner only with accredited, high quality individuals & businesses with a track-record of working with emerging leaders and emerging businesses.
Behind BE-X

Our Founder & CEO, Rebecca Craig brings over a decade of experience across global markets. She has a strong track-record of building and leading diverse, disparate teams in hyper-growth environments, coaching and consulting to businesses across industries, setting strategic vision and delivering business outcomes with operational excellence.

Prior to founding Be-X, Rebecca held key roles within a number of disruptive organisations including LinkedIn, Korn/Ferry and Elevate Education. These talent-centric, results-driven, innovative, hyper-growth environments allowed her to problem solve, pioneer and execute new and exciting solutions. 

Rebecca brings extensive experience and an unrivaled commitment to work with individuals, teams and organisations to help them accelerate through transformation towards success.

Get to know about MaxCoach

Learn about our Work Culture at MaxCoach

Spend some time to visit our website or head office and discover our current courses, enrollment procedure, and registration deadline. We're opening new classes every beginning of each month. 


Our YouTube Channel


Get inspired by our motivational videos on YouTube, where our founder Rebecca Craig talks about topics to help your journey.

We have helped many people and businesses

Read our testimonials


"Rebecca invests a huge amount of time in ensuring that she understands the reasons we were seeking assistance, and then in tailoring her strategy to the needs of us a team, and to the objectives of the leaders. It is this individualisation of the service which I believe makes Rebecca the stand-out performer in her field: she is completely committed to guiding you through the challenges you are facing, not simply working through some pre-prepared syllabus. "

/ Director

"It’s like having a trusted advisor, cheerleader and mirror all in one."

/ Innovation Consultant

"Bex is engaged and invested in the people and the process."​


"One of the best investments I have made in Asia!“

/ Director

"Rebecca is warm, supportive and positive, but also pushes you to play outside of your comfort zone so that you can be the best you can be. Bex pushed me, in her lovely way, to explore areas I had been stuck on, and areas where I was making excuses and playing small. She could see that I wanted to make a big change, and has guided me through this by helping me better understand my strengths, and with a steadfast belief in me! I wouldn’t be where I am without her. Bex, thank you!"

/ CEO & Founder

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Inspiring, thought-provoking, fresh and compelling content delivered straight to your email.
We promise not to spam you and will offer content that we hope helps you to really fly.